LittlePlanet
Virtual small planet meets the earth. For a big future. 
Life on LittlePlanet >>> life on the earth

Life on LittlePlanet
This planet is a friendly digital platform created on mixi, the largest SNS in Japan. Every mixi user can become a resident here and take actions to make its future better. All actions are what we should take in real life. This planet conveys, "Take actions for our big future".
RESULT:
Over 13,000 users became residents of “littlePlanet”,and over 8,500 of them are taking actions everyday. 
"littlePlanet” continues to increase its residents for making paths to WWF and real life.
VISUAL:
In visual, the worlds of the bottom express the earth of the future, the world of top express the every day in which we live in world. And those relation were expressed at the factory which sends our action to the earth of the future.

Communication Director, Planner, Producer: Shunsuke Kakinami / beacon communications 
Copywriter: Shuhei Tsuji / beacon communications 
Art Director, Designer, Illustrator, Flash Developer: Haruki Higashi / LOWORKS INC. 
Technical Director, Producer: Hiromi Yoshikawa / Root Communications 
Sound Designer: Takeo Yatabe / HIGH CONCEPT 
Client Director: Ayako Toko / WWF Japan
littlePlanet LOGO and Symbol 
The symbol of LittlePlanet which grows and goes to five steps used also for the logo. 
LittlePlanet / WWF
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LittlePlanet / WWF

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