AD CAMPAIGN - VOLKSWAGEN (USE ORIGINAL PARTS)
BRIEF - Volkswagen - use original parts, is nothing but an awareness created by Volkswagen to tell the people to use original parts, for the better efficiency of their car.
Here in this campaign, I have played with words. I have used homophones, which sound exactly the same, however, their meanings are totally different and if we use an inappropriate word, it can ruin the phrase entirely. Similarly, non original parts look exactly the same, however it can ruin the car’s performance entirely.
Thus, my campaign is based on the theme, "A SIMILAR WORD CAN RUIN A PHRASE, A SIMILAR PART CAN DO THE SAME"
Here in this campaign, I have played with words. I have used homophones, which sound exactly the same, however, their meanings are totally different and if we use an inappropriate word, it can ruin the phrase entirely. Similarly, non original parts look exactly the same, however it can ruin the car’s performance entirely.
Thus, my campaign is based on the theme, "A SIMILAR WORD CAN RUIN A PHRASE, A SIMILAR PART CAN DO THE SAME"
Here, I have used all the famous personalities, to grab the attention of the viewers.
