FashionWeek Madrid 2018
Branding/graphic design/layout/art direction for Mercedes Benz Fashion week in Madrid which is a yearly event to promote Spanish Fashion designers and where professionals from all over the world will present the trends of Fashion and to promote young fashion designers from the Spanish scene. The main idea was to use different patterns that change every season evolving and adapting to create the M, the first letter that represents Mercedes-Benz Fashion week and at the same time the first letter of Madrid.
Top: visual of January 2018 edition. Bottom: visual of July 2018 edition.