Nescafe's Dolce Gusto Advertisement
Nescafe’s Dolce Gusto coffee machine that serves a wide range of beverages, which includes coffee, tea, cold and hot drinks as well. The main goal of the campaign is to make the customer get the feeling of relaxation and practicality. Since it targets people who live a busy life, the idea seemed appropriate. In the beginning the theme was to include all four cities into one ad, to portray that you can be in all four cities with the four avors, with different people drinking different flavors. The idea then developed into changing the atmosphere after the cup of coffee or tea is made to produce an ad that is less overwhelming; from an ordinary room to being somewhere completely different and vibrant. The final outcome would imply that you can “Travel With Each Flavor”.