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ON!Fest REbranding
• Hey man, we love your work!
Wanna rebrand a brand?
 • Sure, what is it ?

• It's the ON!Fest! One of the biggest 
gaming festivals in Europe.
• Game on!
recommended soundtrack (my baby son's favorites) 
Mr. Blue Sky (Originally Performed By Electric Light Orchestra)

•  Wow, that was quick!
• Not really ...
the "..." is me wondering :)

I play the "Google card" and didn't make it all perfect.
 ... nobody actually noticed :(

• Beware, it's massive!!!
We have our own designers, they'll finish what you start.
It's really a lot, can you do it?

• Humm ... a multiplayer game.
How about ... a wicked font?

•  What do you mean?

• You know ... letters, glyphs, 
numbers, shapes, stuff like that :)

•  Seriously???

• Hey pink is the new RED ;)

• Chimichanga in 7 languages ;)
Just install & play.

•  Humm ...
I'm a bit afraid, when client use the "..."

• If you can't be bold ...
Some day messengers will have small, medium, large option hopefully. 
That would be the day - ALL CAPS die :)

•  Cool!!! We even like the colours.
• Well ...

So a huge cloud was created / templates, elements, glyphs, shapes, masks, PSD layers & actions.
Just copy, update or replace layer style.
For a lot more than just six days ;)
A little part of me, wanted to test the designers ...​​​​​​​

But the bigger, wanted to get the job done.
So I lay few suggestions ...

Each zone had it's own identity and some glyphs with it.

Later my girlfriend met one of the festival designers: - Your $#!t is a ω@W to someone!
Keep doing, what you do ... that little wicked, crazy, weird thing, that gives you more, than it takes ;)

ON!Fest REbranding

ON!Fest REbranding

ESL Gaming festival rebrand + guidebook, font, dynamic identities, shapes, colours and more ...


Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives