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    Shiranami (白波) is a famous Japanese brand of sweet potato shochu. 白波 means "white wave". Last year we've been asked to make some proposals for a … Read More
    Shiranami (白波) is a famous Japanese brand of sweet potato shochu. 白波 means "white wave". Last year we've been asked to make some proposals for a new label design for their series "Takumi" in order to modernize their image and attract younger customers. We were free to use their logo or to create a new one. I tried to keep the sun and the waves but in a more graphic and abstract style. Read Less
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Shiranami (白波) is a famous Japanese brand of sweet potato shochu.
白波 means "white wave".
Last year we've been asked to make some proposals for a new label design for their series "Takumi" in order to modernize their image and attract younger customers.

We were free to use their logo or to create a new one.

I tried to keep the sun and the waves but in a more graphic and abstract style.
This proposal was the closest to their original design.