I was commissioned by two ex advertising folk who had this great idea to create a reactive bakery to whatever social media frenzy was happening in the world. 

This was an opportunity for me not to miss as I knew I had two people here who really wanted to create an exciting brand and fun design. So thankfully they had the trust to let me really go a bit wild with the branding. 

The brand was build around the strong wordmark and striking colours. From there I created a large brand illustration with core elements that can be pulled out and used for other sections of the brand. Once the brand and core illustration was created, we got down to the website, social, packaging, stand design, outdoor advertising and loads of merch.