Diary Collection
Made of Pakistan - Leisure Club
CHALLENGE
Made of Pakistan is an initiative by Leisure Club (Pakistan's first western wear brand), to define a visual language for Pakistan. I was given the task to design diaries reflecting on Pakistani culture and traditions.
EXECUTION
The final visuals resulted in a diary series reflecting the visual aesthetics found on the local transportation
of Pakistan and celebrating the vibrant culture of the area.
Moodboard - Consisting of truck art and Lahore's iconic structure and Basant(kite flying) festival.
