30LOGO_02_The Grind
The Problem: Create a coffee shop new logo that convey natural and local ingredients. Brown color is restricted due to common in usage. Orange, green and earth tones are recommended. Logo must be flexible to be applicable on store sign, menu, coffee cups, and merchandise. Preferably clean looking logo.
The Solution: Even though clients suggests cup as one of the symbol to use, we decided to avoid cup because it has been used in so many coffee shops. There are other thing such as coffee beans, plants, coffee grounds that suggested by the clients. We decided to use coffee bean + plants.
We explored more into depth on the color selections, add some fun shades of greens and blue to the branding.
