Carla Proaño Cartwright's profile

English translation available




FUNDACIÓN VERDAD "LISTEN TO YOUR CHILDREN" SEMIFINALIST IN YOUNG LIONS COMPETITION QUITO 2016.
 DIRECTV HD CAMPAIGN. 

Copy: left: HAPPY / right: REALLY HAPPY

Copy campaign: DIRECTV gives you HD for the same price as SD so you can multiply your happiness.

Call to action: Enjoy the best technology from $33.04


​​​​​​​ELECTRONIC BILLING CAMPAING DIRECTV
TRANSLATION:


Copy: WITH YOUR ELECTRONIC BILLING NO VIRTUAL TREE WILL HAVE TO SUFFER.
Call to action: Register to midirectv.com and join the cause. 




CHEVYPLAN CAMPAIGN


Copy: Family Vacation

Campaign copy: The car you want without sacrifices. 

(Financial aid plan for Chevrolet cars)

Copy:  Soccer game tickets.

Campaign copy: The car you want without sacrifices. 

(Financial aid plan for Chevrolet cars)
Copy: Shopping
Campaign copy: The car you want without sacrifices. 

(Financial aid plan for Chevrolet cars)

Left: It's time to have a plan that doesn't ruin the rest of your plans.

Right: Getting a new car doesn't mean having to sacrifice everything else you like.
We have the best payments plans so that your new car adapts to your lifestyle and not the other way around.


 VIVI GIRASOL, SUNFLOWER OIL, PRINT AD.

TRANSLATION

Copy: FRIED EGG (in the flashdance typography font)

Campaign copy : When the ordinary becomes extraordinary. 
 FYBECA.COM CAMPAIGN
Copy: We know you have a few reasons to buy online. 

Campaign Copy: We give you extra benefits with Fybeca.com 

- FREE DELIVERY, 
- CASH OR CREDIT CARD PAYMENT, 
- NO MINIMUM AMOUNT.
- IMMEDIATE DELIVERY. 
 
 LÍCEO CAMPOVERDE SCHOOL CAMPAIGN.
Copy: Her passion can grow as fast as she does
Campaign copy: Discover how GREAT they can be. 
Copy: She could fill stadiums and coliseums but specially thousands of hearts.
Campaign copy: Discover how GREAT they can be. 
Copy: He could get to the sky, to the stars or anywhere he wants. 
Campaign copy: Discover how GREAT they can be. 


 VIVI OIL MANIFEST.
CAMPAIGN MANIFEST

Have you ever thought there may be a conspiracy against you? Every day they try to convince you that everything you enjoy the most in this life is bad for your health, and that exercise is only good for you if you practice it in excess. We know that there are people in this world that can live their life with this kind of willpower and control, but what happens with the rest of humanity? Those who can't act like programmed robots and in their intent of having a healthy life, there are thousands of temptations impossible to reject knocking on your door all the time.

Lucky for you, now you have "VIVI", the only oil brand that understands that sacrificing the most exquisite pleasures is something that only few people can. That is why we are by your side in every intent of taking care of yourself, no matter how small it is. Every time you put aside that carbohydrate you love so much or take the hard decision of skipping desserts, WE SUPPORT YOU! Every time you decide walking instead of driving, or taking the stairs instead of the elevator, WE APPLAUD YOU. 

Vivi, the oil that takes care of your health, while you try.

Campaign copy: Vivi, the oil that takes care of your health, while you try. 
Campaign copy: Vivi, the oil that takes care of your health, while you try. ​​​​​​​
Campaign copy: Vivi, the oil that takes care of your health, while you try. ​​​​​​​
Campaign copy: Vivi, the oil that takes care of your health, while you try. ​​​​​​​
Copy: Get back the name of the fourth member of your favorite band

Campaign Copy: Don't leave on the tip of your tongue what you need to remember. ​​​​​​​



CAMPAÑA LIBRERÍA RAYUELA/ "Rayuela" library campaign. 
"Perico de los Palotes" is used in Ecuador as "Joe Schmoe" is used in America. 

The idea we want to communicate is that by reading, children power their imagination. That is why common phrases can be transformed in anything they want, as when they read. 

Campaign Copy: The more they read, the more they imagine. 
"Fulanito de tal" is used in Ecuador as "Joe Schmoe" is used in America. 

The idea we want to communicate is that by reading, children power their imagination. That is why common phrases can be transformed in anything they want, as when they read. 

Campaign Copy: The more they read, the more they imagine. 
AWARD WINNING PROJECTS FROM UNDERGROUND CREATIVE SCHOOL

UNICEF CAMPAIGN FOR CHIDREN'S DAY
TRANSLATION

Copy: Hello? my mom says she is not here. 

Campaign copy: Lets celebrate their innocence! Happy Children's Day. UNICEF. 

TRANSLATION: 

Copy: Is that the guy with the big nose you were telling me about? 

Campaign copy: Lets celebrate their innocence! Happy Children's Day. UNICEF. 
English translation available
Published:

English translation available

Gráficas realizadas a lo largo de mis años en publicidad

Published:

Creative Fields