La Réserve - Branding proposal for BSH Group Shop.
La Réserve is a shop from the BSH Group located in Saint-Ouen, France .
They offer home appliance furnitures, directly from the factory and sell it in a storage.
We were asked to find a name, and to work on a visual identity for the whole place.
We designed an exclusive mono typeface inspired by old storages and docks signage.
The system we worked on is very easy to use, with a simple grid system and a mono spacing typeface, to highlight the spirit of the place: simplicity and efficiency.
La Réserve is a shop from the BSH Group located in Saint-Ouen, France .
They offer home appliance furnitures, directly from the factory and sell it in a storage.
We were asked to find a name, and to work on a visual identity for the whole place.
We designed an exclusive mono typeface inspired by old storages and docks signage.
The system we worked on is very easy to use, with a simple grid system and a mono spacing typeface, to highlight the spirit of the place: simplicity and efficiency.
The choice of colors is inspired by the place itself, with its yellow metallic framework.
By Atelier minuit
By Atelier minuit
Visual identity - Print
Visual identity - Web
Event posters
Signage
