As a small, local business Balanced Building & Repair needed exposure and strategy. I was approached to make a logo, business card, and mini branding document to use as a loose guide for their advertising going forward. 

Their three main requests were: a character for their logo that they could imbue with the trust and hard work they valued, secondly, bold primary colors, and lastly a roof or house element. I combined these for a badge-like main logo, and adapted it for a few smaller, responsive versions.