Situation Analysis
Understanding Customers
Company Analysis
Opportunities
Objectives
Social Service to Community
S.M.A.R.T Objectives
Marketing Strategy Plan
Target Market
Positioning
Marketing Program
Marketing Program (Contd')
Marketing Program (Contd')
Marketing Program (Contd')
Marketing Program (Contd')
Control Mechanism
Leakage & Frauds
Contingency Plan
Marketing Strategy Plan B