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    Colonial is an event hall which has been operating since 1994 with high standard parties in Imperatriz/Brazil. Besides the event hall, it offers … Read More
    Colonial is an event hall which has been operating since 1994 with high standard parties in Imperatriz/Brazil. Besides the event hall, it offers different services of buffet, decoration and production for parties. Our goal was to modernize its visual identity keeping the essence of the brand, conveying magnificence, tradition, sophistication and living up to the services offered by the company. Read Less
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Colonial Eventos | Brand Identity


SOBRE / About
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Colonial é um espaço de eventos que atua desde 1994 com festas de alto padrão em Imperatriz/MA. Além do salão de eventos, oferece serviços diferenciados de buffet, decoração e produção para festas. Nosso principal objetivo era atualizar a identidade visual mantendo sua essência, transmitindo imponência, tradição, sofisticação e fazendo jus aos serviços oferecidos pela empresa.

Colonial is an event hall which has been operating since 1994 with high standard parties in Imperatriz/Brazil. Besides the event hall, it offers different services of buffet, decoration and production for parties. Our goal was to modernize its visual identity keeping the essence of the brand, conveying magnificence, tradition, sophistication and living up to the services offered by the company.


A SOLUÇÃO / The solution
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Foram selecionados os principais elementos da assinatura antiga, buscando atualizar a identidade sem perder a essência da marca, assim como seu legado. O padrão utilizado no escudo foi mantido e modificado inspirado no formato da borboleta. As iniciais foram realocadas e um novo elemento foi adicionado: o símbolo da coroa, presente na bandeira da cidade-sede da empresa e que faz referência a seu nome, Imperatriz.

We selected the main elements of the previews logo seeking to update the identity without loosing the essence of the brand, as well as its legacy. The pattern used on the shield was maintained and modified inspired by the shape of the butterfly. The initials were reallocated and a new element was added: the crown symbol, present on the flag of the company's hometown.


CRÉDITOS
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Design: Guilherme Mazzo
Atendimento: Hayane Issa
Fotos: Lyviston Samuel