This feminine version of the Planetarium model presents an interpretation of the celestial vault with the representation of the planets revolving around the sun. This film was presented for the launch of the model at SIHH 2018

The Van Cleef fairy is the creator of a starry and magic sky, it releases a swarm of stars and planets that will arrange in the sky to form the dial, then the Lady Arpels Planetarium watch.

We discover the fairy holding a source of light in her hands, and lets it fly away. It disperses into thousands of small particles, stars and planets. After a tour between these celestial bodies, we follow shooting stars trails, outlining the contours of the Lady Arpels Planetarium dial with delicacy and poetry.

The dial of the watch unfolds gradually, and 4 planets are put in place. Passing behind, we discover the movement and the complication.

Then the model is presented in detail with close-ups on the planets moving on the dial, on the shooting star indicating the time, on the back with its oscillating mass, as well as on the case and the crown.

On the last packshot shot, the fairy comes back as a wink, she launches an accelerated rotation of the 4 planets, revealing the functioning of this poetic complication. Then when she goes away, the rotation slows down and resumes a normal rhythm.

Client: Van Cleef & Arpels

Executive Creative Director: I-REEL // vimeo.com/ireel // www.i-reel.fr
Producers: Henri Hayon, Raphael Garrigues
Project Management: Joanna Brunet

Directors & Art Director : Alain Laurans

3D Artists : Henri Hayon, Bruno Jean, Gilles Simoné, Julien Crochet
Animators : Henri Hayon, Bruno Jean, Gilles Simoné, Julien Crochet
Motion Designer : Simon Ravet
Compositor : Bruno Jean, Gilles Simoné, Julien Crochet
Editing & Color-Grading : Simon Ravet

Music & Sound Design: Circonflex

VAN CLEEF & ARPELS - LADY PLANETARIUM
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