Atlantic Travel & Tours is a travel management service provider that began operations in Afghanistan in October 2011. Their services include air ticket booking, designing tour packages for domestic, inbound, and outbound tourists, worldwide hotel booking, visa processing, and travel insurance.
Atlantic Travel & Tours requested me to do rebranding for their firm to bring a professional look for their company.
When I began my work and conducted business analysis, I discovered that they were an old and classic firm in branding when compared to their competitor, who has a good visual presentation that is in line with the market trend. Meanwhile, the main challenge for me in doing a rebrand was maintaining the overall layout and color of the existing logo.
To the management team, I proposed the concept of rebranding with a new look while keeping the same colour as the best solution.
This was the final concept of rebranding and was admired by the Atlantic Travel and Tours management team. After rebranding, the number of their customers increased, and they opened three additional branches in the United States, the United Arab Emirates “Royal Falcon Travel & Tourism” and France.