#HoliBucketChallenge
Brands talk about water conservation before Holi. However, the communication route taken by majority of brands is conventional. They start and end with heart-wrenching facts about water wastage which a person would subconsciously steer away from, having seen enough of that since one’s childhood. At best, they encourage people to play dry Holi and share selfies.
How Do We Stand Out?
We approach the festival via water conservation/World Water Day, and ask people to share photos of themselves holding a bucket upside-down, pretending to pour it on themselves. This way, we prompt interaction and gain relevance on World Water Day and Holi. Most importantly, we’d thus be taking a dig at the well-known ALS Ice Bucket Challenge, which aimed to raise money at the cost of gallons of water. The activity would thus comprise:
1. Water conservation
2. Holi
3. CSR
