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Kawaii Kon Rebranding
Project Description:
For this project a colleague created a creative brief for me to design an effective business system for a business of their choice.
Creative Brief
Target: Kawaii Kon offers something for everyone: locals, visitors, families, friends, and couples Ages: 5 & UP.

A parent or guardian must accompany children under 13.

Product Information: Type of Expo Anime convention geared towards Japanese Animation and comics held in the Honolulu Area.

- Japanese Animation: Anime, Movies, Manga (comic books), and video games.
- Panels: Guest meet and greets in the Video Game, Anime and Videogame Industry, screenings of upcoming shows and workshops, Q&As, Concerts, Dances, and Karaoke
- Other Venues -- Art Shows, Artist Alley Contest, Dealer’s Room Price range: moderate -- expensive

Kawaii Kon name relates to the Japanese word “Cute” (Kawaii) and “Kon” for Convention.

Brand Personality:
• Hipster/Otaku/Nerdy • Asian
• Age-friendly/Playful

Environment:
• Location: Honolulu, Hawaii (O’ahu)
• Place -- Hawaii Convention Center
• View -- Near Ala Moana, Ala Moana Hotel, Ala Moana Beach Park, near the entrance to Waikiki, has a roof garden to take pictures.

Who we are:
Kawaii Kon is currently Hawaii’s only Anime/Japanese convention that takes place in April every year. We offer fun and engaging events for our convention attendees, with: AMV and anime screenings; guest panels; Hall Cosplay contests, Art Shows, etc.

Design Directions:
We will explore at least the following to development a new logo. If you have any other suggestion, please let us know.
• Asian (to capture the feel of Japanese Animation and comics) • Gathering Place/Expo
• Hipster/Otaku (trendy)
• Age-friendly/Playful

Mandatories: Please use our brand’s Color of Pink and Blue, and have the words ‘Kawaii Kon’ to be included in the design.
Final business system (letter head, business card, and envelope)
Final Branding Products (Step and repeat backdrop, event ticket, and V.I.P. lanyard).
Kawaii Kon Rebranding
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Published:

Kawaii Kon Rebranding

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49
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Published: