Package Design for Cha Cha 洽洽瓜子包装设计
 PACKAGE DESIGN FOR CHA CHA  

This is a work that I cooperate with one of the most popular Chinese food companies Cha Cha  and the National Museum of China. I designed the package of a gift box for superior quality roasted sunflower seeds. The elements of the illustration come from an antique mirror from A.D. 756 provided by National Museum of China. I separated the characters and objects from the antique and turned them into illustrations. 

The gift box was planned to be sold during Chinese Spring Festival. So I redesigned the patterns to show a festival scene in which people gather and celebrate. Therefore, the package and the antique could share the same meaning. Usually people will choose red and yellow as coloring schemes of food package during Spring Festival. But I chose a warm but elegant coloring scheme in order to express both the feeling of festival and the high-end positioning of the gift box. And I tried to keep all the characters clear and easy to understand because the gift boxes were possibly to be given to the elderlies as gifts.


洽洽瓜子包装设计
 
       这是与中国国家博物馆以及洽洽瓜子合作的高端葵花籽礼盒包装设计。包装的元素来自于中国国家博物馆提供的公元756年花鸟人物螺钿铜镜。我从文物中提取纹样进行再设计变为插画。
       这款产品预计于2018年春节年货节期间发售,所以我将场景还原为人们欢聚庆祝的场景,使得包装和文物有相同的寓意。不同于春节常见的红黄色包装配色,我在几款方案中选择了典雅柔和的配色来表达节日感和体现产品的高端感。这款产品可能会被赠与长辈作为礼物,因此我保持了具象的人物以方便他们理解。这款产品目前仍在销售中。

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Package Design for Cha Cha 洽洽瓜子包装设计
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Package Design for Cha Cha 洽洽瓜子包装设计

15
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2
Published:

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