We told a heartwarming story of a hard-working dad, his favourite room, a crane, a truck and a surprise no one saw coming.

While we left the actual build of the room up to the experts at McDonald Jones, we sweated over every little detail to ensure it was as close to his young son’s room as possible. We found exact replicas of his favourite toys and posters right through to using the same fabric softener on the bed sheets to replicate the familiar smells of the room.

To show the incredible planning and logistical effort that went into campaign, we also created a short behind the scenes film hosted by brand ambassador and Gold Logie award-winner, Scott Cam.