Photography, branding, ad campaign, collateral, signage and web site for Waterfront Square - a premier residential community on the Delaware River in Philadelphia, PA.
Campaign centered around the theme of "Discover Philadelphia's OTHER Square", to promote it as a unique destination rivaling popular urban locales like Rittenhouse, Washington, and Logan Squares.
Campaign centered around the theme of "Discover Philadelphia's OTHER Square", to promote it as a unique destination rivaling popular urban locales like Rittenhouse, Washington, and Logan Squares.
Art directed photo shoot of exteriors, club house and unit interiors.
Advertising campaign - overall, and Square specific ads.
Takeaway folder / brochure.
Website - home, gallery, neighborhood and amenities pages. Visit WFSquare.com to see live site.
Promotional broker incentive eBlast.
Sales gallery window decals and stand-alone banner.
Rooftop signage (coming soon).
Art direction, concept, design: Bryan Byczek
Web design: Matthew Erderly
Copywriting: Cory Laslocky
Photography: Jeffrey Totaro
Created for Munroe Creative Partners.
Web design: Matthew Erderly
Copywriting: Cory Laslocky
Photography: Jeffrey Totaro
Created for Munroe Creative Partners.
