` the client
Litsa - aesthetic clinic that provides women skin treatment and products.
` the problem
`Create a budget and ergonomic version of the package for reliable transportation and preservation of cream testers.
`Design the identity system.
`the concept
Geometric elegance in combination with gentle colours like a skin shade in the graphics, smooth lines - all this reflect the desire of LITSA clients to look feminine, beautiful and healthy. In addition, it also gives confidence in the professional approach in skin care. Women can safely entrust their skin to professionals. After all, being beautiful is so simple!
`my inspiration
`graphic elements
All signs were created on the basis of the main constituent element of the logo - the shape of the semicircle, which fits into the square. I have created a flexible system for constructing graphics that allow easy implementation of new signs / patterns for the future cosmetic products.
`colours
Every cosmetic line has its own unique colour to mark a product inside.
`package
Use of a budget and ergonomic version of the package for reliable transportation and preservation of the contents inside: a lightweight tin can with a cream, which is packed into a tracing paper with a pattern of the corresponding cosmetic line.
Eugenia Onyshchenko — concept & design
Mike Samovarov — Photographer
