My group and I were given a project to create an integrated campaign for FRANK OCBC.
We decided to take a leap of faith and go for an art direction that was completely different from FRANK's current art direction.
The reason for that is because we wanted to do something more relevant to our target audience, youths. We went for a rebellious, straightforward and motivating tone of voice to sell what FRANK has to offer. The bank for youths offers plenty of programmes and plans that are suitable for students.
Case Film
(Watch this for a summary of the full campaign)
(Watch this for a summary of the full campaign)
Print Ads
TVC
