The Marino Bros. opened their own cheesesteak shop after coming to Philadelphia from Italy in 1982. In 2017, the Bourse Building, where the Marino Bros.’ shops call home, underwent a complete renovation, and the Brothers decided to update their look. They came to Neff Associates for help rebranding their cheesesteak and rotisserie shops for a more cohesive look, along with a new website and updated storefront and menu designs.
While designing the final brand, it was important for us to create a style that reflected the artisanal feel of the new storefront designs incorporated into the Bourse Building. We accomplished this with custom typography that features artisanal details and a rustic deep red and blue color palette to complement each sub-brand.
The brand elements used in the logo and print collateral were applied to the website for a cohesive and user friendly design. We took high quality photos of the space and the food to capture the look and feel of Marino Bros. and communicate what they offer in a bold, eye catching style that directs easily to menus for each location and information about the brothers and their story.