Project Fabrika is one of the oldest Art-clusters in Moscow. In 2013 it's identity was given a major overhaul and we were invited to redesign the website, which was very outdated and not in tune with the current look.
We based our idea on the historical references of the space, which used to be a pulp and tech. paper production site. We went with a horizontal web flow, as if a big strip of unfolding paper running through the monitor. Layout and typographic approach were inspired by newspapers and other printed matter with big black and white interchangeable images between sections to keep the layout fresh and up to date in long-term perspective.