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    Visual identity for a dry aged beef restaurant in Hiroshima Type of restaurant: A wine bistro open for lunch and dinner and specialized in dry a… Read More
    Visual identity for a dry aged beef restaurant in Hiroshima Type of restaurant: A wine bistro open for lunch and dinner and specialized in dry aged beef (served in the restaurant, sold wholesale and online). Clientele: 30 to 50 y.o / women who also like to cook at home. Client request: A logomark and a logotype that can be used separately or in combination, and that they can use as stickers on their packages to sell the dry aged beef. Keywords: Elegant, Muji, Elle Table, wood, grey, refined and sober, 渋い. --- For the logomark I drew a cow's head in line art style. For the logotype: I used a straight and slightly rounded bold font in all caps, and the same font with a light font weight for the subline. Instead of a pure grey, that would have looked cold, I used a beige close to grey to convey the warmth of the restaurant and to give some sophistication. Read Less
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Visual identity for a dry aged beef restaurant in Hiroshima

Type of restaurant: A wine bistro open for lunch and dinner and specialized in dry aged beef (served in the restaurant, sold wholesale and online).

Clientele: 30 to 50 y.o / women who also like to cook at home.

Client request: A logomark and a logotype that can be used separately or in combination, and that they can use as stickers on their packages to sell the dry aged beef.

Keywords: Elegant, Muji, Elle Table, wood, grey, refined and sober, 渋い.

Dry aged steak with salt, black pepper and wasabi at Bonum, Hiroshima
Logomark and logotype
For the logomark I drew a cow's head in line art style.
For the logotype: I used a straight and slightly rounded bold font in all caps, and the same font with a light font weight for the subline.
Different variations / and logo used in circle like a sticker
Logo structure
Instead of a pure grey, that would have looked cold, I used a beige close to grey to convey the warmth of the restaurant and to give some sophistication.
Presentation and explanation of the different elements and graphic choices to the client
Proposal for the sticker to use on the dry aged beef packages.


Some mockups that I used to present the logo to the client:
This is the logo the client chose, but it was not my favorite one...