After a social media contest looking for Nando’s Nanbassadors, groups consisting of “friends of the brand” and influencers met at the site of the new Nando’s restaurant to board a tricked out tour bus called The Nandwagon. Once aboard, participants embarked on a forty minute ‘multi media journey of discovery’ through the Nando’s brand before physically arriving at another restaurant location for a free dinner and prizes.
To make the drive more interesting for the Nanbassadors, the interior of the bus was set up to challenge riders with difficult trivia questions for prizes that required a mobile device and a Twitter account to answer. The bus’s on-board monitor was used to project the questions and keep everyone on the bus engaged. The first to tweet the answer took the point, with an Extra Hot PERi-PERi sauce tasting “double dare” bonus round. Winners were given sauce bottles, coupons and gift cards for free meals at Nando’s right there on the Nandwagon. The social media trivia was a success and made over 40K impressions per Nanbassador group.
