Cannabis Protein Bar
YUP is the first ever, all natural cannabis protein bar. Created for an active high that won't slow down your vibrant lifestyle—including moderate amounts of CBD and THC to give you just enough lift. Each flavor includes a unique toile pattern with a nod to the natural ingredients inside, and the uplifting effects it will have on your mood. The brand tone is also communicated through these patterns as bright, bold, and blissful. The YUP brand evolved from the notion that the use of THC doesn't have to make you sluggish, but can rather enhance your day and break away from the traditional stereotypes that surround this kind of product.Launching in 2018 in Washington and Oregon, YUP Bars can be found at dispensaries statewide.
Behind the Digital Content
When YUP Bars made their debut in Winter of 2018, so did their social presence. As the cannabis consumer packaged goods world evolves, the YUP brand is forging a path of its own. YUP's social media channels are sure to reflect on the vibrant, outgoing, positive nature of the brand. Balancing brand awareness to make YUP a recognizable name, lifestyle shots to reassure the consumer that the product is meant for an active high, and a focus on the natural ingredients that go into every bar, has been the ultimate goal. Watching this brand grow from the bottom up in a new and evolving field has been the ultimate prize.
