Surge Cloud is a Polish startup specialised in IoT-oriented technology innovations for retail market.

The overload of similar-looking startups in terms of visual identity based on the same choice of colors, flat or isometric icons encouraged us to take a different direction. Therefore, we used slab serif fonts instead of sans serifs and pale tones instead of sharp tech-like colors and created newspaper-like illustrations which build the brand's atmosphere.

Illustrations – https://ewelinadymek.com