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    SweetZag is best defined as an interactive candy lab. A wonderful party place, located in Monterrey Mexico, where kids can experiment and create … Read More
    SweetZag is best defined as an interactive candy lab. A wonderful party place, located in Monterrey Mexico, where kids can experiment and create their own candy, chocolates and desserts. We designed the logo in order to showcase the ingenious spirit of the SweetZag experience, by transforming a base typography into a unique and stylized composition. Inspired by Willy Wonka with a Herb Lubalin twist, the lines where swirled allowing the round-ends emphasize its playfulness in a perfectly unified balance found in the S & Z. The complex typographic exercise is greatly appreciated in the customized details, like the letter spacing and touching points. Everything was hand-worked achieving a colorful eye-catching design. Read Less
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SweetZag

SweetZag is best defined as an interactive candy lab. A wonderful party place, located in Monterrey Mexico, where kids can experiment and create their own candy, chocolates and desserts.

We designed the logo in order to showcase the ingenious spirit of the SweetZag experience, by transforming a base typography by Lián Types into a unique and stylized composition.
Inspired by Willy Wonka with a Herb Lubalin twist, the lines where swirled allowing the round-ends emphasize its playfulness in a perfectly unified balance found in the S & Z.
The complex typographic exercise is greatly appreciated in the customized details, like the letter spacing and touching points. 
Everything was hand-worked achieving a colorful eye-catching design.







La mejor forma de definir SweetZag sería como un laboratorio interactivo. Un espacio increíble para fiestas infantiles en Monterrey México, donde puedes experimentar y crear tus propios dulces, chocolates y otros postres. 

Diseñamos su logo transformando una tipografía base de Lián Types en una composición única y estilizada, que presenta el ingenioso espíritu de SweetZag. 
Inspirándonos en Willy Wonka con un toque a la Herb Lubalin, personalizamos cada línea dándoles un carácter más redondo, que se balancea entre las letras S y Z. 
Es en los detalles más pequeños, como el espaciado entre las letras y los puntos donde se encuentra, que este experimento tipográfico se diferencia de otros proyectos. 
Todo se trabajó a mano logrando colorido y simpático diseño.