For this project I was challenged with the task of creating a corporate brand identity, type based logotype, and then utilizing type treatments in a series of hang tags to target different demographics. I developed the brand name of Cuffs and created a vector logo on Illustrator for it as well. After I finished the logo I incorporated it into InDesign where I designed three separate, double-sided, hang tags for jeans - one label each for a Men's, Women's, and Children. The audience I was trying to attract was a younger crowd that was into sports and wanted the nicest pair of sporty jeans they could buy. I used hierarchy to help emphasize the brand name over the size and style of the jeans.