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Losing all our contacts when we misplace a mobile phone is quite a common mishap in our community. So what if we’ll never get in touch again with… Read More
Losing all our contacts when we misplace a mobile phone is quite a common mishap in our community. So what if we’ll never get in touch again with our friends from back then? This campaign portrays pictures of people in scenarios we can all relate to, like a classroom, a cheer team, or a neighbourhood football team. What used to be a group picture, is now a solo picture of a person posing. We literally show how people’s memories of their friends are erased once their contacts go missing. Awarded as best ad of the week in bestadsontv.com Creative Director: David Sin Group Head: Kit Sze Art Director: DavidHK Tan Copy writer: Sagar Paranjpe, EuJin Foong Photographer: Loh Lin Shan Read Less
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Losing all our contacts when we misplace a mobile phone is quite a common mishap in our community. So what if we’ll never get in touch again with our friends from back then?

This campaign portrays pictures of people in scenarios we can all relate to, like a classroom, a cheer team, or a neighbourhood football team. What used to be a group picture, is now a solo picture of a person posing. We literally show how people’s memories of their friends are erased once their contacts go missing.

Awarded as best ad of the week in bestadsontv.com

Creative Director: David Sin
Group Head: Kit Sze
Art Director: DavidHK Tan
Copy writer: Sagar Paranjpe, EuJin Foong
Photographer: Loh Lin Shan