The Challenge

Kase is an online retail brand selling mobile phone cases. They operate in a category which lacks personality, with many ‘me too’ competitors sharing the same minimal look and feel.

Brand designer, Percept, helped them design and develop a new e-commerce website, providing a complete digital brand experience which builds upon the design branding work Percept had already completed for them.

The Solution

Based on our newly developed brand proposition, ‘We exist because of the drop’, brand designer, Percept, created a bold, bright, interactive digital platform for Kase to express their brand personality and showcase their products.

The website design and development involved a custom-built responsive site with a complete e-commerce solution using the Shopify platform. The Percept website design agency Sydney created a bold and exciting, digital brand experience where customers can see Kase products in free fall, compare models and dynamically interact with the full product range.

Percept's brand designer worked closely with a 3D artist, art directing all the imagery to create a surreal set of product visuals that are used prominently throughout the new website design.

The added functionality of features such as parallax images and scrolling effects enhance the user experience, improving appeal within the youth-centric target audience.

The outcome is a completely responsive digital branding presence that wraps up the Kase philosophy. Percept is a brand designer, that expresses this it in a bold, brave way on any screen.

Since this project, Percept have now been ranked in the list of best design branding Australia.