As they stand, Timberland although very well known, I feel don't push their core brand values to their potential. I felt there should be a more successful solution to show off their incredible brand ethics to today's customers who are evermore aware of their ecological mark on the planet. This re-design is all about using Timberland's core beliefs and re-prioretising them across their products. Reaching out not only to their current customers but inviting younger generations to the brand too. Using mainly typographic elements and factual imagery in a relatable way the re-deign offers a fresh approach to showcasing Timberland's heritage and eco-conciousness. - more imagery coming soon!