Case Study: Heels & Hops branding
Client: Pamela Johnson (Founder)
Heels & Hops is a modern women’s (craft) beer blog/vlog. They embrace their femininity and love craft beer. These women want to learn more about craft beer, the industry and have networking opportunities. Many of these women (some are moms) want to further their knowledge of craft beer and others are looking for opportunities that can benefit their lives.
I chose to use the Snifter as the icon because it is different glassware for beer but it is well-known in the industry that the Snifter can enhance the aroma and flavor of beer and the meaning ties back to how the women want to enhance themselves, their understanding of craft beer and the industry.
Logo - Feminine, bright, playful, modern yet retro inspired.
Applications - embossed key chain/bottle opener, coaster, glasses with dark/amber beer, and blog app landing page
Logo - Feminine, bright, playful, modern yet retro inspired.
Applications - embossed key chain/bottle opener, coaster, glasses with dark/amber beer, and blog app landing page
*images courtesy of pexel.com
