User Interface Icons and Marketing Icons
I created a library of Icons for the company and a part of my assignment was to create a brand identity across the board. I was able to work alongside the software developers to get a feel of what icons they needed while developing dashboards.
Trade Show Banners
I had the opportunity to design new roll banners. They wanted a fresh, clean look and feel with some trendy icons that conveyed exactly what they do at Blue Medora. Above are my process sketches when designing the 2 banners. I designed every element on the banners aside from the logo. I used Adobe Illustrator and Photoshop.
Recruitment Fair Banner
I designed a new recruitment fair banner for Blue Medora. The specs were to create a trendy banner that would speak to college students looking to land a career in the tech field. Blue Medora is located in Grand Rapids, MI and I decided on the Grand Rapids skyline to convey the great city that it is. I also included some eye catching icons that described a little bit about the company's culture at Blue Medora. I used a combination of Adobe Illustrator and Photoshop to create the table top banner.
Recruitment Fair Handout
This project was ultra fun. A lot of the projects I was assigned to work on during my time with Blue Medora involved me getting to know the software developers and speaking to them about what they do. It helped me gain an insight into what exactly the company sells. It also gave me an advantage when creating marketing materials the company needed by being able to convey the right messages to the audience. For this particular project I got to sit down with one of the lead developers and brainstorm on some key words and what exactly it is like to work for Blue Medora. Pictured above is my process sketch and the final handout that I developed. I used Adobe Illustrator to create the handout.
Growth Infographic
I created an infographic for the CEO to present to his board members on the growth comparison between 2014 and 2015. This was a very high profile project for the CEO and I took the specs on what exactly the infographic needed to convey directly from him. I consider this one of my most successful projects for Blue Medora. I created the infographic using Adobe Illustrator.
