~ FASGLOBAL ~

We were commissioned to design a logo for a new paper supply company. Because of its youth in an industry known for its respect for old timers, the company's logo had to reflect the opposite of what is traditionally associated to youth (unreliability, etc.). In other words, it had to reflect maturity, reliability, clarity and experience. By using a strong typeface and very specific colours (blue, beige and white), we attempted to produce a sensation of maturity & reliability in whoever would view this logo. It was a success with our client. Hopefully, you'll like it too.