The logo was design in a quirky approach by using lettering and adding personality by adding monster element onto the logo.
Veggie Nomsters is a fun and approachable vegetable brand that is targeted to help parents especially mothers to encourage their kids to fight back their fear of vegetables. Veggie Nomsters aim to help moms to encourage their kids to eat vegetables through engaging narratives and reward systems.
A fun name was added to make the veggie more approachable towards kids.
Monsters element was added into the vegetables characters to make it approachable towards kids. By playing with the name and characteristic of the vegetables, the characters was design to have their own personality to make it fun and approachable towards kids.
The physical reward system will be a reward progress chart placed at the back of the packaging. Kids can collect stickers from their parents and able to collect points from the app after completing the chart.
The app is a digital reward system that can help parents to entertain their kids, know more about different vegetables and also easy cooking tutorials.
Quick tutorial on the function of the prototype app.
Link to prototype app: https://marvelapp.com/7h7d5a7
