The goal of this 6 page Checkers Food Services leaflet was to promote a wide range of dairy products on offer.
It would have been very easy to only show product and price on the cover but I wanted to push it a bit further with a strong typographic treatment and striking product photography.
Early testing of the milk treatment. It's strong, but perhaps too much of a reach to read the word dairy. Too chaotic.
A calmer version of the milk treatment. I realised that making the letters white actually looked like the milk was indeed "filling the word". Easier to absorb.
The end result.
