The Challenge: Create a new, clear, and modern brand identity for an American flight giant, United Airlines that is both recognizable and connects to United's prestigious history as the leader in aviation.
The Logo:
The Inspiration:
The Application:
Clean and precise, this simple two-color color scheme conveys a clean and bold brand image using a striking contrast to display information clearly.
The new mobile ticket app uses the same, simple two-color color scheme to display information in a logical and progressive order, while also keeping a flair of modernity that so clearly conveys the United brand name.
Featuring the logo boldly, this simple advertisement aims to spread the brand image and associate the new logo with the United name.
