"Leo" is a traditional barbershop, located in Hermoupolis, Syros. The owner, hired us to create a new brand identity for the business, a tribute to the fusion between classic and modern. We designed a serif typographic logo with a twist, in an effort to showcase the forementioned fusion. We also created a series of line-based icons, illustrating the barbershop's activities. You can literally do your job without even talking, just point. After all words are boring!