As the country’s longest-running and most prestigious automotive industry exhibition, the New York International Auto Show requires dynamic marketing that conveys the glamour and energy of the event. Following the successful conclusion of each year’s show, I was tasked with conceiving, designing and overseeing the production of NYIAS’ Annual Review. Working closely with the talented team at Reitdesign, I created lavish books packed with stunning photos and impressive statistics geared towards enticing future exhibitors. In addition, I designed the show’s signage and wayfaring system—all 80,000 square feet of it—to help some one million visitors navigate the vast show’s multiple levels.