32 white horses is a conceptual Paper Sample book that promotes French Paper’s Smart white line. The idea of the paper being a pure white was correlated to the “pearly white teeth.” As such the book illustrates a popular riddle, the answer to which is “Teeth”.
Often teeth products market themselves as ‘True White’, “’Pure White’, and other such names. This riddle book could be an allegory of such Teeth products while promoting the Smart White Line of Paper. The riddle goes; “32 white horses upon a red hill. First, they stomp, then they chomp, then they stand still. What are they?”
Often teeth products market themselves as ‘True White’, “’Pure White’, and other such names. This riddle book could be an allegory of such Teeth products while promoting the Smart White Line of Paper. The riddle goes; “32 white horses upon a red hill. First, they stomp, then they chomp, then they stand still. What are they?”
The main inspiration for the visuals came from children’s books. Thus, the focal point within the visuals presents itself in the personification of the horses who are meant to be fun and interesting figured within the book to draw readers in and keep them engaged.
The book also contains interactive elements in the forms of informative booklets and folds that talk about riddles, their history and facts about horses. At the end of the book windows reveal the answer and, a tagline that reads, “As white as French Paper’s Smart White paper line,” to tie it back to the original product that this paper book sample is meant to promote.
