STORE 5621 is a small shop in the heart of Budapest’s downtown. The owner’s inspiration to open a shop for selected vintage menswear - was sort of filling the gap in Budapest in early 2016 - came when he visited Koenji during a journey to Tokyo. Koenji claims the title of Tokyo's coolest neighbourhood, famed for its underground music scene and niche vendors carrying a variety of vintage products (mainly clothes) from all over the world.
The name of the shop results from the distance between Budapest and Tokyo, which is exactly 5621 miles.
My idea behind the visual identity was travelling, and of course hints of Japanese feel. Globe recalls the eighties’ travel agencies, which fits the concept of the shop: vintage stock from overseas, namely from Japan.
Graphic design & art direction: Anna Bárdy