American children’s book author/publisher approached me looking for a website that was “professional, white and to the point”. I loved this request because "white" stands for both breathing space and minimal bling bling.

To keep things professional I stuck to a simple palette taken from the company logo and chose my favorite simple-to-read font.

The client wanted to avoid columns as he felt it makes web pages confusing, so I kept grids to a minimum, namely two columns for the books page and three for the photo galleries.