Exploring the behavioural of people in the digital realm with the statement of “Searching is a distortion of preferences". First, we have to define the context of it. We, as users, have a 2-way interaction between the digital realm through social media for various needs and queries, but often always searching for queries that will meet our needs. The internet filter bubbles is a service that we accepted openly, as it clears out the unimportant things we do not need. But this is where marketing strategist strikes. Slotting themselves into your interaction with the digital realm, while using your profiling from the filter bubble, adverts pop outs while you are searching for your queries. Based on Google trends, the most searched thing, throughout the year, was “Gifts” during the Christmas season in December. 

On the spine of the ‘book’, where you search for what you wish to find during Christmas, will then reveal itself to be a set of adverts in relation to your search query. Waiting to distort your preferences of the particular search query itself. The adverts are based on trends, the type of company that understands your profiling and capitalising to distort you.