A friend of mine started a craftbeer shop in Constance. When he showed me the initial logo designs, I decided to help him out and create a design concept for the shop.
Deliverables – Logo, Design Concept
The Logo
The original logo was hard to use in different contexts and had bad readability. I liked the idea of a bottle cap. So I used the old elements and transferred them into a simpler, more readable version that works in all required scenarios ranging from small scale prints like business cards to large scale shop window prints and stitchings on clothes.
Old Logo × Breakdown
Redesign
New Logo
Photos by Niklas Spiegler
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