Relentless with their mission of diffusing emerging music onto the scene, Red Bull launched Red Bull Radio. The web based radio station offers an eclectic programming that also includes interviews with musicians, critics, industry thinkers and music mavens. Recognizing that every show has its own identity, Baillat set a unique tone corresponding to each of their themes. In keeping with the modus operandi of the Baillat's Red Bull campaign concept, the studio called on various local illustrators and graphic designers to unleash a series of animated GIFs. Staying in true form, the results resonated in outstanding, eccentric and upbeat renditions.