Rick Betancourt's profile

California Psychics

California Psychics

Is the best psychic reading service by phone from the most trusted online psychics. Delivering over 5 million discreet and confidential psychic readings since 1995, the quality of there mediums is unmatched. Applicants must go through a rigorous screening process and an intensive background search. The service is available 24/7/365, it cost $1 a minute for first time callers and it's FREE if unsatisfied. 

"I know, it's a strange one but they are legit."

I was hired to re-brand and help target a more youthful demographic that would find the concept of a psychic more hip. The result was the questions campaign. We determined that, no matter what, customers already had a strong point of view on the word psychic, however they all had the same thing in common... they all had the question.

Ad Placement Strategy ​​​​​​​

Outdoor Placement Strategy 


Other Digital Work 

California Psychics