MIE is a small business hidden behind other stores. The present logo dose not display what their company actually does. The car audio shop needs promotional tools to boost more business.

Giving MIE a new logo that represents what they do would draw in a specific audience. The circular logo represents a speaker. It becomes whole so it can fit on any type of advertisement, this way nothing is jumbled with information. The logos canvas the name, symbolism, and focus. So one look at the logo, the audience can determine what service they provide.  

For MIE, the first thing a customer would request is contact information and estimate of pricing. The business card would stand out with the large colorful logo on it, while on the other side it leaves enough space for more information to give to a client. The invoice layout becomes more appealing and easier to skim so the clients would not feel so overwhelmed. 

The icons give the business some personality. Also there is now an icon for everything, so this way MIE stay modern with society and uses icons to represents their services.  Each icon characterizes the one of many different services MIE provides. Rather than listing them out, a customer can determine what MIE can provide and more.